The big idea/concept behind my campaign is to get people to fall in love with Pollo Campero's chicken, on more than one level.
Fall in Love with Pollo (Campero)
This method of advertising would be unexpected and humorous to young singles, which is a huge target market for quick-serve restaurants. In order for this to work, the Pollo account would need to be duplicated across all of the restaurant regions around the country. Pollo would also need to sign up as a bisexual in order to "like" everyone in the surrounding area and avoid gender bias. When someone in the area "likes" Pollo, they will receive the message displayed in the attached example. A perk of this campaign is the fact that word will likely spread about this account and more people will hear about Pollo Campero via word of mouth.
Lets just say, I fell in love with Pollo.