Good job, Fridays! Much needed improvement.
After seeing the new logo, I went to see if they had done any other rebranding. When I went to their website I was very impressed! Fridays is really stepping up their game. Love this new web design:
With Extra Gum's ad right now! Watch the full ad below:
What a sweet story! Albeit, it is a little cheesy for gum, but it definitely makes you think about how long you've been chewing and sharing gum and highlights how long Extra has been around.
I also think this is a great example of how terrible copy can ruin a beautifully art directed ad... Give Extra, Get Extra? I hate how cheap the tagline is as an ending for such a long, emotional story!