I love tea, and I LOVE this package design! I think this is so fun and makes whatever tea you're drinking a fun, refreshing, light tea. I love when good art direction can fuse across different platforms like this. The packaging of the product might be the most important aspect of product communication. It is what the consumer sees and touches when buying and using the product, whether or not they saw a great ad beforehand or not. I hope I can find opportunities to do some package design this semester! I think that would be so fun and challenging. Here are 30 other examples of great packaging design! |
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Did anyone else notice that Facebook changed their logo? I will say, I think it was smart for them to launch this logo in the midst of the Google logo launch!
It looks like Facebook did a similar change to their logo, making it more rounded, playful and modern. I really like the new logo! What do you think? I've been trying to conceptualize a logo for my personal brand. I'd really like to use negative space in my design, so here are a few fun examples that inspired me!
Google's new logo has received quite a bit of criticism. Compare the old vs. new below.... Personally, I like the new logo! Google's logo has always been a serif font, so it's refreshing to see something different. Both logos are great (obviously, it's Google) but I love how the logo is playful and inviting. I think it reflects Google's ever-changing brand personality better than the strict, intelligent serif logo. A lot of the criticism for the new logo has been based on the idea that, "The new logo looks childish and unintelligent." While I agree that the new logo is definitely less academic looking than previous versions, I think it reflects the recent updates and changes Google has made to their overall brand. For example, this logo will make a lot more sense when paired with Google Hangouts. Yes, Google used to be a more "academic" brand, but they have changed a lot since they first started as a search engine. Check out the video below to see their evolution: Criticism is bound to come with any change, and I'm sure Google dealt with similar critics with past logo changes. Regardless, it's obvious (to me, at least) that a lot of time and effort went into developing the new logo. In my opinion, it matches Google's brand personality and is a more accurate reflection of what Google is capable of. And just saying, I am REALLY glad they didn't go with the logo on the top right of the photo above!
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AuthorMy name is Katherine. Archives
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