I love tea, and I LOVE this package design!
I think this is so fun and makes whatever tea you're drinking a fun, refreshing, light tea. I love when good art direction can fuse across different platforms like this.
The packaging of the product might be the most important aspect of product communication. It is what the consumer sees and touches when buying and using the product, whether or not they saw a great ad beforehand or not.
I hope I can find opportunities to do some package design this semester! I think that would be so fun and challenging.
Here are 30 other examples of great packaging design!