KitchenAid Blender, Student Campaign
In these print ads, the KitchenAid blender is being advertised. The idea behind these ads is to convince the target audience (anyone who enjoys smoothies or has always craved a "raspearry") to see the incredible blending techniques KitchenAid provides. Basically, the target market wants a blender to fulfill its namesake and BLEND; these ads convey that message perfectly.
I thoroughly enjoyed and appreciated this ad campaign. I believe the best fruits we receive in the advertising world come from seeing or creating brilliant advertisements, and this campaign is no exception.