Brought to you by: Lobster Roll Lay's
I don't have cable, so my minor geek-attack happened when I was at home watching TV with my mom. I saw the commercial for Lay's new sandwich flavored chips and I kind of freaked. Of course my mom didn't know what I was talking about so I had to explain.
What I'm wondering is, which designer decided to pull this stunt? Don't get me wrong, I think the font choice looks great, but you KNOW someone in the department debated about this before submitting the design. I wonder if they knew that other typography geeks would notice and then talk about it?
Well played, Lay's.