Tigers Don't Bully
Goal: To create awareness and provide resources about bullying in order to reduce bullying among students.
My Job: Photography, print design, webpage research and design, and framing/delivering posters.
The "Tigers Don't Bully" Campaign received a gold award in the marketing category for the TSPRA 2014 Star Awards.
To effectively reach students, I decided to use the mascot, Tigo- a character that is relevant, recognizable, and relatable for every student.
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In order to make these posters, I took photos of Tigo (the tiger mascot) in front of a green screen and then cropped and manipulated the photos to make a series of posters.
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"We're All Tigers On The Inside" received a silver award in the posters category for the TSPRA 2014 Star Awards.
DIGITAL
This campaign also included a webpage that I built on the district website.
I created all buttons and graphics on the "Tigers Don't Bully" webpage.
I created all buttons and graphics on the "Tigers Don't Bully" webpage.
This is an ongoing campaign that was implemented in August 2013.
Worked With:
Kyle DeBeer - Communications Director
Kyle DeBeer - Communications Director