Clash of Clans Super Bowl Commercial
This commercial is advertising Clash of Clans in order to get more people to start playing the game. The intended target is anyone with a smart phone who doesn't currently play Clash of Clans. Additionally, this ad is more geared towards males and anyone who has seen Taken or any other movie Liam Neeson is in, since it might not be as funny to someone who hasn't.
My favorite part of the commercial is definitely the twist of him being in line waiting for his scone, and I love how the visuals do not let on that he is in a cute little bakery until after the twist (note the photos above, where the background goes from dark and dreary to cute and happy.) This is the comedic relief of the commercial, and emphasizes the single most important thing for the commercial: you can get this involved in Clash of Clans no matter where you are. You can always squeeze in a battle.