This blog is intended to explore great advertisements and dive into some of my own creative hobbies, such as typography, hand lettering and calligraphy.
First things first, let's dissect one of my favorite ads of the year!
My Favorite 2015 Super Bowl Ad:
While most ads for Always are very specifically geared towards women, this ad does a great job of addressing a cultural issue that both men and women can work to resolve.
What makes this campaign brilliant is the connection between the product's message and the target's need. Always sells feminine products: the number one reminder that it SUCKS to be a girl. No matter how great Always might make their pads, they still aren't a product that women are excited to buy, but will always (pun intended) be a product women need. By digging deeper than the product itself, and into the cultural idealisms of being a girl, Always successfully capitalized on the target's emotions. Despite the fact that feminine products usually do the opposite, Always made women all over proud to be female through this commercial and campaign.
Because this ad was played during the Super Bowl, millions of viewers from all kinds of demographic scenarios saw it. I believe this ad was a great Super Bowl Ad for that very reason: it is an ad that everyone needs to see.
In order to make a change to the current stigma of "like a girl", everyone needs to see the impact it makes on young girls entering adolescence.
Plus, there's no way everyone watching didn't smile at the end of the ad when the little girl said, "It means to run as fast as you can."