Custom logo for my family's farm.
My family lives on a small "farm" (the only farm animal we have is chickens.) But those chickens produce a ton of eggs and my dad has considered selling them at the local farmer's market, along with fresh tomatoes, peppers, corn, etc. from his garden. While we've tossed the idea around, we never made any real steps towards branding and selling the farm products until recently, (within the last six months), when my dad started homebrewing.
As soon as the homebrews started getting bottled and the idea of custom caps and labels came about, the drafts for a logo started. Below is the latest draft...
As soon as the homebrews started getting bottled and the idea of custom caps and labels came about, the drafts for a logo started. Below is the latest draft...
This was a really fun logo to create, as every aspect of it has a special meaning to my dad and I.
My dad and I have always seen the new moon and star as "our thing." One night when I was in jr. high, we drove out and had burgers at Ratibor. On the way home, we saw the moon and star and it was so pretty we decided to make a wish. Since then, every time one of us sees the new moon and star, we call the each other and tell them to go outside and make a wish. When my dad asked me to make the logo for him, he wanted that to be the main aspect of it.
The name, Singing Coyote Farm, came from the many coyotes we always hear "singing" at night at my parent's home. When we first moved out to the country, hearing the coyotes was a new, chilling experience for my family. My dad has always seen the coyote's howl as a magical, spiritual sound, and knew that's what he wanted to name the farm after.
We wanted to make the ground the coyote stands on something that can be changed easily or added to. By making it a blank landscape, it will be easy to add features that go with whatever type of brew it will go on. For instance, if he makes a Mexican Lager, we could add a sombrero to the coyote and a cactus to the landscape. If he makes a winter, seasonal brew, we could add a christmas tree. This logo lends itself lots of room for versatility.
The name, Singing Coyote Farm, came from the many coyotes we always hear "singing" at night at my parent's home. When we first moved out to the country, hearing the coyotes was a new, chilling experience for my family. My dad has always seen the coyote's howl as a magical, spiritual sound, and knew that's what he wanted to name the farm after.
We wanted to make the ground the coyote stands on something that can be changed easily or added to. By making it a blank landscape, it will be easy to add features that go with whatever type of brew it will go on. For instance, if he makes a Mexican Lager, we could add a sombrero to the coyote and a cactus to the landscape. If he makes a winter, seasonal brew, we could add a christmas tree. This logo lends itself lots of room for versatility.
There are still changes that need to be made (clearly) and colors that need to be added for an actual label design, but so far, my dad is very proud of the initial logo concept and I am happy I can help him brand our family farm.